DoorDash Spotlights Project Dash in Powerful New Campaign Directed by Greenpoint's Edward Buckles
Brooklyn, NY, July 31, 2024 -- DoorDash is spotlighting how home delivery can help break down barriers for people experiencing food insecurity with a heartfelt new campaign for Project DASH, the company's initiative to empower food banks, food pantries, and other community organizations. Directed by Edward Buckles (Buck) of Greenpoint in partnership with DoorDash’s internal creative studio Superette, the “Project DASH” films showcase the powerful partnership between DoorDash and hunger relief organizations working tirelessly to break down barriers to food access.
Recently, DoorDash’s Project DASH proudly celebrated a remarkable milestone: more than 100 million meals delivered to people experiencing food insecurity in the U.S. This achievement is made possible through partnerships with organizations like Meals on Wheels America, United Way Worldwide, and Feeding America. This campaign shines a spotlight on the dedicated efforts of these crucial organizations and delivers a powerful message: ending hunger is a collective effort, and together, we can make a difference.
These films aim to spotlight the stories and normalize asking for help, tracing the journey of a meal from the farm to a table in need. One film follows the life of a little girl and her family, starting with her eating the last orange in the fruit bowl. The story then shifts to a farmer picking oranges, interspersed with scenes of family life, leading to the oranges being boxed at a local food bank and delivered to the family’s home. Another film highlights an elderly couple sharing their story, showing an onion being picked, chopped, cooked into a stir-fry, and delivered with DoorDash, hot and ready for dinner.
“Growing up in New Orleans, I am very familiar with food insecurity,” remarks director Edward Buckles Jr. “A lot of neighborhoods that I lived in during my childhood were food deserts. Especially after Hurricane Katrina devastated New Orleans, it took away not only our homes and belongings but also some of the few neighborhood food stores that did exist. Tackling problems like food hunger in local communities takes a village. So, any project that allows me to shine a spotlight on those who pay it forward is one I can get behind. I want to ensure we do this project justice by crafting a film that explores the Project DASH food journey while ensuring the film feels authentic and intentional.”
Greenpoint Pictures is a bicoastal production studio that believes in the power of possibility. Pioneers in spirit, filmmakers by trade, and storytellers at heart, we’ve been crafting iconic work across genres since 2003. Started in a corner of Brooklyn, Greenpoint’s talent and culture now span the globe. We are tireless and fearless in equal measure, and our work is better for it. Every job is an adventure waiting to unfold.
About DoorDash:
DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favorite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.
Find out more about Greenpoint Pictures and Edward Buckles here:
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CREDITS:
Production: Greenpoint Pictures
Director: Edward Buckles
Owner: Michael Kuhn
Creative Director: Niles Roth
Executive Producer, Partner: Tatiana Rudzinski
Executive Producer: Leah Donnenberg Ramia
Head of Production: Karen Berkowitz
Senior Producer: Lexy Leeds
Producer: Amalia Bradstreet
DP: Casey Shaw
Production Designer: Marina Perez
Post: Work Editorial
Head of Production - Chris Delarenal
Producer - Samara Kelly
Lead Editor - Niles Howard
2nd Editor - Chris Wronka
Executive Producer: Alejandra Alarcon
Managing Director: Erica Thompson
Head of Production: Chris Delarenal
Producer: Samara Kelly
Editor: Niles Howard
Editor: Chriss Wronka
Assistant Editor: Jessica Lund
DOORDASH
Kofi Amoo-Gottfried, Chief Marketing Officer
Brett Corrick, Director, B2B & Dasher Brand Marketing
Jen Richardi, Director, Brand Strategy
Val Noonan, Sr Manager, Policy Marketing
Nick Lin, Sr. Product Marketing Manager, New Verticals
Daniel Riff, Head of Government and Nonprofit, DoorDash Drive
Caitlin Gillis, Sr. Manager, Government and Nonprofit, DoorDash Drive
Keith Fernandez, Sr. Manager, Social Impact Communications
SUPERETTE
Executive Creative Director - Mariota Essery
Managing Director - Eli Velez
Group Creative Director - Julio D'Alfonso
Sr. Copywriter - Colin Frawley
Sr. Manager, Business Lead - Josh Lybarger
Project Management Lead - Lyndsey Dorian
MIKETEEVEE
Executive Producer - Ellen Utrecht
Senior Producer- Danielle Magee
Producer - Ned Atkins
Post Producer - Thijs Bazelmans